I had 2 other flavors of Marvis prior to getting this and I think they have great products. To be honest, I hate almost everything mint, really. It is just a flavor that is repulsive to my taste buds as it is most of the time just too strong tasting, not so much the smell bothers me. But I trusted the brand and went for ordering this flavor. I was very surprised at how the toothpaste tasted and just feels great to brush with. I don't think it had the super strong taste of mint gum or mint chocolate and thoroughly enjoy this and would say most would like this! 06/16/2013